A cover letter is your first opportunity to introduce yourself, make a good impression, and make yourself stand out among other candidates.  Including a cover letter can make or break your chances getting an interview – which may ultimately lead to an offer. Here are my top 5 tips to create a well-written cover letter that will make potential employers pick up the phone to speak with you:

Be concise.

You cover letter should be limited to a single page. It does not need to be more than 2 or 3 short paragraphs.

Do not repeat your resume.

Although a cover letter is often submitted with your resume, it is considered a separate document. Complement your resume. Make your cover letter different and interesting.

Personalize it.

Tailor cover letters to the specific position and company you are applying for.  Do not use the same cover letter for every job you apply for.  You need to convince the employer that YOU are the right person for THIS job.

Proofread.

Check, double check, and triple check for spelling and grammar errors. Easily fixed spelling mistakes can be a complete turn-off to an employer.  Take this opportunity to show your professionalism and communication skills.

Be Enthusiastic and Direct.

Tell the employer your most impactful and relevant career achievements that make you the best candidate for the job. Demonstrate your enthusiasm and interest in the position, and thank the employer for their time and consideration.  Be sure to have your name and contact information at the top of the document and address the letter directly to the hiring manager, using their name if you have it.